We export predominantly for pharmaceutical purposes. The kava roots have the kava lactones extracted from them and made into capsule and liquid form for much easier and for many, familiar mode of consumption. These can be taken as supplementary tablets or drops before bedtime for muscle relaxation resulting in restorative sleep.
With the increase of our powder production, we have also been able to export powder for consumer usage. A well-established market for the powder is the US based drinking market with ever growing number of nakamals on United States of America mainland and New Caledonia.
Another growing market is the RSE Workers based in Australia and New Zealand who like to have kava at the end of a hard day’s work. This practice has provided them a chance to take away a bit of home with them whilst overseas.
Our market relies profoundly on the local interisland shipping that brings in the produce. With limited infrastructure in Port Vila and almost lack of it in the islands, atop fluctuating weather patterns, getting the kava to the main centre alone is a challenge in itself.
The scarcity of roads, lack of vehicles and other services on the islands means most of the produce is carried on bare human backs across ridges, over mountains, on long roads just to get to the main access points where the produce finally gets on the vessel. The produce is then transferred to our Bio-security approved facilities where it is processed, packaged and ready to be freighted overseas.